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Contact Nicole DeFalco
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Tell me about your writing, training, or marketing needs.
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We’ll plan a solution.
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I write custom business content, marketing copy, and training materials
that help
drive business results.
For more information call: 847.275.5494 or email nicole@writeinfluence.com
The Bottom Line


As I research topics for blog posts, new training programs, articles, and personal interest, I come across an array of powerful ideas, tools, and resources. As often as possible, I’ll make those available on this page. If you have a personal favorite you’d like to share, please let me know via email or my blog and I can share that here as well.
Structural Holes & Epidemics
Click the links to view past Resource recommendations.
Influential Differential: What’s the Difference
Success for any organization, whether it be a corporation, not-
Capturing the Essence of Your Business
Many of my clients are entrepreneurs with a deep knowledge and a long history of success in their field of expertise. Although they are top performers in their respective industries, they often find it difficult to succinctly describe the nature of their business to prospects...
Michelle Coussens, Plan B Consulting, asked the members of 40 LinkedIn groups, including the Northwestern University Alumni group, as well as other direct email contacts to recommend what we consider to be the most important or “must read” business books. She was then kind enough to compile everyone’s responses into an alphabetical listing.
Just for a moment, try to think about two equally plausible yet polar opposite solutions to a problem you’re facing. Now, while holding these thoughts in your head, try to select the best aspects of each choice. Combine those together to form an even better option than either of the original two. Hmm, kind of like juggling.
Linda Stroh’s passion for her topic is evident throughout her book, Trust Rules: How to Tell the Good Guys from the Bad Guys in Work and Life.
I will periodically update this carousel with business books that have added value to my work. These are books from authors I know personally or have found so insightful I’d wait in line at the book store to meet.
Black & White & Read All Over
Ron Burt, University of Chicago Booth School of Business Hobart W. Williams Professor of Sociology and Strategy, has been analyzing social networks for decades. His body of work includes quintessential pieces on bridging structural holes.
Andrew Hargadon and his thesis advisor from the Management Science and Engineering department at Stanford, have conducted extensive studies on technology brokerage and innovation.
Truth be told, I am a much bigger fan of fiction than non-
Click the Amazon links to learn more about books by Ron Burt, Andrew Hargadon, and Malcolm Gladwell.